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Tributes Pour In For FCA's Sergio Marchionne, Dead at 66

The auto industry (and beyond) is mourning the loss of Sergio Marchionne, the visionary former CEO of Fiat Chrysler who led the rebirth of an American manufacturing icon. Thin on worthy existing products and promising new ones, Marchionne first relied on bold marketing to create consumer confidence in a Chrysler enterprise that had been perceived as unreliable. One output of that emphasis was the iconic Eminem TV commercial for Chrysler during the 2011 Super Bowl.

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