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Amazon Prime Subscribers Crave Free Shipping

Seventy-nine percent of Amazon Prime users cite free shipping as the primary reason they subscribe to the service, according to research by The Diffusion Group. Only 11% cite Prime Video, with a collective 10% citing Prime Music, Photos, Reading, Twitch, or other benefits. More than half of U.S. adult broadband users currently subscribe to Amazon Prime, the report noted.

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