Puma is partnering with the WNBA, its first alliance with a pro sports league. The sports shoe and apparel company, which already counts WNBA star Skylar Diggins-Smith of the Dallas Wings as a
brand endorser, can use the league’s trademarks and show WNBA players in their team uniforms in its campaigns. Unlike Nike, Adidas and Under Armour, Puma does not have a similar deal with the
NBA.
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