UFC’s MMA circuit has signed a deal naming PVH’s Van Heusen as UFC’s first “official men’s dress furnishings provider,” with the alliance so significant that PVH
called it the “most robust 360-degree marketing effort to-date for the Van Heusen brand.” Financial terms of the pact, which officially launches this week, were undisclosed.
Read the whole story at NYSportsJournalism.com »
