Around the Net
MillerCoors Millennial-Aimed Beer Is A Fail
- Business Insider, Wednesday, August 8, 2018 8 AM
MillerCoors is ceasing production Of Two Hats, which just debuted in February, and will still instead focus on Coors Light, which has struggled in recent years. Two Hats was aimed at the “next generation of beer drinkers” but had an uphill battle with Millennials seeming to prefer wine and spirits. Marketing for the beer focused on social media and featured the catchphrase "Good cheap beer is coming … so stop your wine-ing.”
