Around the Net
ESPN Plans To Wing It With KFC
- NYSportsJournalism.com, Wednesday, August 8, 2018 8 AM
Jason Alexander debuts as Colonel Harland Sanders in a multi-media campaign for KFC. The fried chicken purveyor is the lead sponsor and will be omnipresent during ESPN’s conversion this week of ESPN2 to ESPN8 —The Ocho. A promo spot for ESPN8 shows people competing in niche sports while wearing KFC buckets on their head. “What’s For Dinner” features “Sitcom Colonel” living with a family akin to the Brady Bunch.
