The 78-point "net favorability" spread (negative for Democrats, positive for Republicans), dwarfs the next most polarized brand, CNN, by 12 points.
Interestingly, Trump Hotels was far from the highest net favorability among Republican voters. That honor goes to Chick-fil-A, followed by Bass Pro Shops, Papa John's Pizza, Cabelas and Nascar.
The highest net favorability scores among Democrats is dominated by media brands, including (in this order) CBS, ABC News, NBC News, CBS News, HBO, Time magazine, CNN, and The New York Times.
Source: Morning Consult survey of 2,200 U.S. adults, conducted July 13-14.