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Abercrombie Adds Venmo As Payment Option
- New York Business Journal, Thursday, August 9, 2018 8 AM
In an effort to satisfy its Millennial customers, Abercrombie & Fitch is accepting Venom for online payment. The PayPal subsidiary allows users to exchange money in a social-centric setting, complete with emojis and a newsfeed. The retailer, which targets 21- to 24-year-olds through its Abercrombie brand and teens through Hollister, said mobile app customers are visiting the brands twice as often as the average web customer.
