• by Ray Schultz , August 14, 2018

Yes Lifecycle Marketing has named Tim Smith as general manager, digital services, as part of its effort to broaden its digital service offering.  

Previously, Smith was managing director for the US at AppsFlyer, a mobile attribution and marketing analytics company. He has also served in senior positions at Rocket Fuel Inc. (previously X+1) and Lemonade.

Smith’s new mission will be to help Yes Lifecycle Marketing achieve “a strong digital strategy” supported by integrated services and solutions,” states Michael Iaccarino, CEO and chairman, Infogroup, parent company of Yes Lifecycle Marketing.

Formerly known mostly as an email solutions provider, Yes Lifecycle Marketing is venturing beyond email to other digital channels, said new CEO Jim Sturm in a recent interview.

Sturm said the firm will use “other digital media to help clients find new consumers and have them build greater brand advocacies.”

That means “greater integration and more campaign management capabilities,” he added.