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Coca-Cola Proves It's More Than Cola

Coca-Cola Co.’s mandate to its subsidiaries to develop more local flavors resulted in expansion into new categories and the ability to bring products to market faster. Examples include Maaza Chunky, a chunky mango beverage, cucumber-flavored Sprite in Russia, a line of whey shakes in Brazil, a sesame-and-walnut drink in China and a salty lemon tonic water in France and Belgium. Coke says its expanding portfolio is helping to drive its recent growth in volume..

Read the whole story at The Wall Street Journal »

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