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Coca-Cola Proves It's More Than Cola

Coca-Cola Co.’s mandate to its subsidiaries to develop more local flavors resulted in expansion into new categories and the ability to bring products to market faster. Examples include Maaza Chunky, a chunky mango beverage, cucumber-flavored Sprite in Russia, a line of whey shakes in Brazil, a sesame-and-walnut drink in China and a salty lemon tonic water in France and Belgium. Coke says its expanding portfolio is helping to drive its recent growth in volume..



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