Actress Kate Hudson and New York & Co. have entered what’s described as a multi-year, multi-pronged agreement for a ready-to-wear collection. Hudson, who also is co-founder of athletic wear
company Fabletics, will serve as ambassador of the $225 million Soho Jeans franchise. She describes the future RTW collection as “statement casual.” Customers have been asking for a
partnership with Hudson for years, said Greg Scott, chief executive officer of New York & Co.
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