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Sun-Maid Looks At Ways To Attract Millennials

Harry Overly, Sun-Maid Raisin’s 39-year-old president, who has a marketing background, is trying to find ways to bring the company into the future. While the brand and its bonnet-wearing farm girl are highly recognizable, they aren’t appealing to younger consumers. Sun-Maid is launching a national campaign next year focused on rekindling fondness for the brand, its first in more than a decade.

Read the whole story at Los Angeles Times »

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