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Alex And Ani Plan 'Warrior' Influencer Campaign

It seems natural that an eco-conscious brand like Alex and Ani would line up some adversity-facing “Warrior” influencers to champion the company in a video series. The initiative includes paid and organic social media, e-mail marketing and online retargeting ads. “The effort is a major pivot from traditional advertising to influencer marketing—a tool the Rhode Island-based Alex and Ani is employing for the first time,” according to WWD.

Read the whole story at Women's Wear Daily »

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