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Fitbit's New Platform Aims To Help Consumers Make Better Choices

Fitbit is bundling its wearables, social tools and coaching tech into an integrated offering it calls Fitbit Care. The new product “represents Fitbit’s attempt to find more revenues with large employers, health plans, and health providers, rather than having to depend almost entirely on direct-to-consumer sales of fitness trackers and smartwatches,” according to Fast Company.

Read the whole story at Fast Company »

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