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Procter & Gamble, Gilllette Launch New Product, Indiegogo Effort

The Heated Razor by GilletteLabs isn't on the shelves yet, but consumers  can reserve one through an Indiegogo crowdfunding effort. The funding campaign could be a result of the company’s troubled times. “In the past two years, P&G has been forced to slash razor prices and launch its own online subscription service to counter digital rivals Harry's and Dollar Shave Club,” according to cincinnati.com.

Read the whole story at cincinnati.com »

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