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Key Senator Wants Government Involvement in Media Ratings

A key senator on the Commerce Committee yesterday said he would push ahead with legislation that would effectively make the federal government a regulator of media ratings accuracy. "We are going to move. ... We are going to move forward on the legislation," said Sen. Conrad Burns, R-Mont., after a hearing of the Senate Commerce Committee "It may change in form a little [but] Nielsen needs some kind of effective oversight."

Read the whole story at AdAge.com, July 28, 2005 »

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