This is bigger than basketball,” writes Joel Embiid in an essay he penned after signing a five-year deal with Under Armour that will include signature shoes and marketing. He shares details of
his life as a youngster, being inspired to play basketball as a teen by Hakeem Olajuwon and fellow Cameroon native and NBA player Luc Mbah a Moute. “This is more than a shoe deal,” he
writes. “I want to do something to make my brother proud.”
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