A pioneer of software that tailors pop-up ads to Internet users' browsing habits is beginning to shun a practice that has invited much derision and plenty of lawsuits. A new service Claria Corp. is
launching this month will still deliver advertising to the computer desktops of Web surfers. Only this time, they won't be annoying pop-ups. So-called personalization targeting surfers with ads
based on their online outings and errands was always Claria's goal, says its co-founder and chief executive, Jeff McFadden.
Read the whole story at AP, August 1, 2005 »
