“Built Ford Proud” TV spots debuted Saturday. They included the voice and face of Emmy-winning actor Bryan Cranston.The ads will feature key vehicles, including the Explorer SUV, F-150
full-size pickup and Mustang. The campaign is from the Wieden + Kennedy creative team behind “Just Do It” for Nike, “Imported from Detroit” for Chrysler and
“LiveStrong” for the Lance Armstrong Foundation. BBDO was recently named lead creative shop, but Wieden is getting project work.
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