Brian Smith has been appointed president of Coca-Cola. Smith, currently head of the company’s Europe, Middle East and Africa group, will also take on the role of chief operating officer starting
Jan. 1. Smith’s appointment will allow CEO James Quincey to concentrate on strategy and broader company goals, including a marketing effort to attract new customers through rebranding of
its existing products and introducing new flavors and packaging, according to the
Atlanta Journal-Constitution.
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