• by Gavin O'Malley  @mp_gavin, August 2, 2005

Yahoo! Media Group on Monday announced the appointment of Elizabeth Osder as senior director of social media. Osder, who will report to Neil Budde, executive producer of Yahoo! News, has been brought in to integrate Yahoo!'s yet unproven social media tools such as its combined social networking and blogging Yahoo! 360 service, Yahoo! PhotoMail, and anything else that might involve user-generated content. Osder began on Monday.

"Osder is coming to this position with an editorial sensibility," a Yahoo! spokesman said. "Which is exactly what we need to boost our content offering and really get some synergy going between our different social-oriented products."

Among her many posts, Osder has worked in global product development with Yahoo! Overture Services. She has also served as executive producer, Advance Publications, and as content development editor at The New York Times, as well as director of product development at NYT Digital.