This industry continually latches on to the next great thing, sensationalizing it until it's larger than life. No doubt podcasting has crossed your radar. If you're on the agency side, you're probably
on your third POV document; if you're a marketer, you've at least considered including podcasting as a line item on the 2006 flowchart. But what is podcasting? And why are people gaga over it?
Read the whole story at ClickZ, August 3, 2005 »