• by Sara Guaglione , November 9, 2018

There are now 27 magazine media brands with monthly video audiences of over 1 million, out of the 112 magazine brands in the latest Magazine Media 360° Brand Audience Report for September 2018.

The information comes from MPA – The Association of Magazine Media.

Magazine media audiences consuming video now represent 9% of the total magazine audience in the report, which is the same share as the web audience.

Video had a 24% increase in audiences over the last year.

More than 10 brands with large video audiences have continued to grow their year-over-year numbers, including Esquire (1705%), Elle (461%), The New Yorker (393%), Cosmopolitan (332%), Seventeen (323%), Brides (305%), Bon Appetit (247%), Country Living (216%), Architectural Digest (148%), Vogue (126%) and Good Housekeeping (117%).

(As of last month, the video audience metrics in MPA’s Brand Audience Report are sourced from comScore Video Metrix Multi-Platform, which measures the net audience for videos viewed on desktop and/or mobile devices, such as smartphones and tablets. In reports prior to July 2018, only desktop video were included.)

Large audiences are also increasingly consuming magazine media on mobile web — unique visitors that visit a site on a mobile device — as they move from large to small screens. Mobile web audiences grew 15.3% in September 2018, compared to the same month a year ago.

This is the sixth consecutive month mobile web has posted an increase of 10% or greater.

ESPN The Magazine, People, WebMD, Allrecipes and AARP Magazine had the highest average monthly audience in September 2018 across print and digital, web, mobile web and video platforms, according to MPA.

The top five magazines with the highest average monthly audience growth this September, compared to the same month a year prior were: Men’s Journal (140%), Motorcyclist (99%), Town & Country (76%), The New Yorker (62%) and Saveur (56%).