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Coca-Cola Shifts Energy Drinks Strategy

  • Reuters, Sunday, November 11, 2018 6:56 PM
Coca-Cola is planning to launch a line of energy drinks made with naturally derived caffeine and guarana extract. The timing comes as the soft giant giant “intensifies efforts to break away from its traditional fizzy sodas and shift to health-focused trends,” according to Reuters. “Coke has previously taken a cautious approach to energy drinks as they are wrought with controversy in both the United States and international markets after some drinks were linked to deaths in young people,” per the wire service.

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