The 11th ESPN X Games, starting August 4th in Los Angeles, has signed up major sponsors Mountain Dew, Right Guard Xtreme Sport, Saturn, Taco Bell, Edge, and Twentieth Century Fox's "Supercross: The
Movie." Other smaller ad deals have been made with Kumho Tire, The U.S. Navy, Sony's PlayStation, Reebok, PowerBar, and Verizon. Packages include media on ESPN, ESPN2, ABC, ESPN.com, ESPN Radio, and
in
ESPN The Magazine. -- Wayne Friedman