If you think about it, Google, with its $82 billion market cap, offers just a hint of the potential for online advertising. The average web surfer spends less than 5 percent of his time using a search
engine, according to the Online Publishers Association's Internet Activity Index. That means Google earns almost $3 billion a year from people who devote 95 percent of their time on the internet to
doing something else.
Read the whole story at Wired, August 4, 2005 »