By now, Madison Avenue has become used to the consolidation of big clients that sell consumer products in competitive categories: Daimler-Benz buying Chrysler, Coors and Molson merging, Whirlpool
possibly acquiring Maytag. Even so, the announcement yesterday that Adidas-Salomon would take over Reebok International sent executives scurrying to assess the potential effects of the deal on the
hard-fought battle among the peddlers of athletic footwear and apparel.
Read the whole story at The New York Times, August 4, 2005 »