We often hear print Yellow Pages will soon be dead. Rather than discuss whether a postmortem is appropriate, let's extend our condolences to the print Yellow Pages' younger sibling, the Internet
Yellow Pages (IYPs). IYPs are a throwback to a directional media that meant simply finding a business and phone number when in need. Most IYPs are flat, static, and stale. They're remnants of the old
in the new, innovative game of local search.
Read the whole story at ClickZ, August 4, 2005 »