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Maserati's In The Midst Of Identity Crisis

  • Jalopnik, Monday, November 19, 2018 9:49 PM
"Maserati has not been hot for awhile, despite a brief glimmer of hope when the Maserati Levante crossover was introduced a couple of years ago," according to Jalopnik. It’s a problem Fiat Chrysler Automotive’s new chief executive officer Mike Manley claims was caused by an identity crisis, and now he wants to give the brand the focus it deserves, per Automotive News.  "Management confused the brand’s identity, treating it like a side-lot to the revival of Alfa Romeo instead of like the flagship luxury brand it could be.”

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