First there were regular-size M&M's, then tinier ones. Now, the Masterfoods USA division of Mars is bringing out a supersize version, called Mega, with each milk chocolate or peanut piece about 55
percent larger than the equivalent standard-size M&M's. A marketing blitz that began yesterday, with a budget estimated at $10 million, presents Mega M&M's as "perfectly big." Humorous commercials,
print and online ads compare Mega M&M's with imaginary versions as large as hubcaps to demonstrate that "you wouldn't want them any bigger."
Read the whole story at The New York Times, August 5, 2005 »