Procter & Gamble has acquired the direct-to-consumer marketer Walker & Company, which owns brands that cater to consumers of color such as Bevel, a grooming line for men with coarse or curly
hair, and Form, a label for women with textured hair. Walker & Company founder Tristan Walker will lead the company under the P&G banner, reporting to P&G's global haircare and beauty
president Alex Keith, according to
Fast Company.
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