New pilot programs from Google aim to give advertisers more control over the types of ads that appear, Gokul Rajaram, a group product manager for AdSense, told DM News during the opening day of Search
Engine Strategies 2005 here yesterday. AdSense is testing a program with a few publishers, letting them send more "signals" about their Web site, to better tailor ads.
Read the whole story at DMNews.com, August 9, 2005 »
