- USA Today, Thursday, December 20, 2018 10:23 PM
"Xennials" were born on the cusp of Gen X-ers and millennials, and therefore experienced world events, and especially technology, in unique ways particular to their age. According to
Pew Research, members of Generation X were born between 1965 and 1980 and Millennials were born between 1981 and 1996. Xennials, though, were born some time
between 1977 and 1983. According to Buzzfeed, “they feel at times as cynical as Gen X and as bubbly as millennials. They drank Orbitz and Zima. They like New Kids on the
Block.”Read the whole story at USA Today »
I have done a new target segmentation and am annoucing nano-generations.
I fall into the BB55 nano-generation. Baby boomers born in 1955. In fact I am looking at segmenting by date-of-birth ... pico-generations.
What about "Gen E", John? That's really the big new thing in "advanced marketing". It consists of anyone born who is still alive ---but they must be over the age of 2 months. BTW, the "E" stands for everyone and includes 99.99% of all consumer spending. I haven't figured out why it's not 100.00%---perhaps rounding?
Now you have let the Gen-E out of the bag.
Given that the over 65s aren't worth advertising to apparently, I'm re-dubbing them Gen SB (still breathing).