Kaboose.com, a family entertainment-oriented portal, launched a branded entertainment site for Wrigley's Bubbletape Gum. The site, dubbed "Bubble Gum Run," includes ads for different Bubbletape
flavors, as well as a branded game, "Hubba Bubba Bubble Tape," a platform-jumping style game developed by Kaboose, Inc., in which the hero, the Bubble Tape Kid, floats around the Bubble Tape factory
using a bubble gum bubble and grabs different fruit flavors to advance to each level.
--Shankar Gupta
