Starbucks Corp. Chief Executive Kevin Johnson is curbing plans for the upscale Starbucks Reserve cafes and Roastery stores that were central to the company's growth strategy just two years ago under
former CEO Howard Schultz. Johnson’s focus is on reviving sales in the chain's core coffee shops. The previous plan called for building about 1,000 Starbucks Reserve cafes and as many as 30
Roastery stores. Instead, Starbucks will just test how six to 10 Reserve stores are received.
Read the whole story at Market Watch »
