Search advertisers grilled Google and Yahoo executives on the lack of transparency and the complexity of their paid ad programs at this week's Search Engine Strategies 2005 conference. "Google won't
tell us demographic and geographic information. Is it possible that you guys could be more open about the information you provide to advertisers, like other media companies?" one audience member asked
during a search engine advertising forum.
Read the whole story at DMNews.com, August 11, 2005 »
