Innovation has its dark side. That's what advertisers are realizing about advertising on consumer-controlled spaces such as blogs and chat rooms. Recently, Yahoo was sued by the parents of a boy who
charged his picture was posted on a site by a pedophile in a user-run Yahoo chat room, and State Farm, PepsiCo and Georgia-Pacific pulled their ads. The Los Angeles Times had to shut down a
reader-generated comment "wikitorial" feature after child pornography and obscenity were posted.
Read the whole story at Adage.com, August 11, 2005 »
