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Avon Pulls Anti-Cellulite Advertising

  • The Drum, Monday, January 21, 2019 8:35 PM
Avon is pulling marketing materials for an anti-cellulite campaign after actor and activist Jameela Jamil took to Twitter to accuse the cosmetics company of abusing the body-positive movement. The series of ads promoted the anti-cellulite cream as a tool to combat the condition that causes lumps and bumps over the body's surface. In one ad, the copy reads “dimples are cute on your face (not your thighs)” and shows a giggling, cellulite-free woman.

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