• by The Editor , January 22, 2019

When WPP acquired Essence in 2015, the independent digital media agency was known for its tech chops and hardcore data science, as well as for servicing one core digital brand: Google. In 2018, the agency brought that expertise to an array of other blue chip brands and developed two significant innovations that made it OMMA’s Agency of the Year. Read the profile, as well as other MediaPost Agency of the Year award winners here.