Procter & Gamble Co. is using its 6-million-circulation e-mail newsletter and Web site, Home Made Simple, to collect accolades that have come from thousands of Magic Eraser fans. Handled by Barefoot
Advertising, Cincinnati, the plan is to develop an interactive house to suggest uses for the product P&G never even envisioned.
Read the whole story at AdAge.com, August 11, 2005 »
