Commentary

Where and Which Consumers Go For Electronic News

  • by August 15, 2005
Where and Which Consumers Go For Electronic News

A deeper look at consumers who go to electronic news locations, the major advertisers and the kinds and technologies of the ads                       

Top Online Computer and Consumer Electronics News  Destinations
Week ending July 24, 2005 US, Home and Work

 

Unique Audience (000)

Active Reach (%)

CNET

5,434

4.34

AOL Computers & Electronics

1,570

1.25

IDG Communications

1,330

1.06

Ziff Davis Media

1,102

0.88

ZDNet

965

0.77

.mac

935

0.75

Source:  Nielsen//NetRatings NetView

 

Demographic Data for Computer and Consumer Electronics News Category Month of June 2005 US, Home and Work

 

Target

Unique Audience (000)

Audience Composition (%)

Total

      

29,720

100

Male

      

18,858

63.45

Female

      

10,862

36.55

Age

 2 - 11

326

1.1

 

 12 - 17

2,080

7

 

 18 - 24

 1,298

4.37

 

 25 - 34

3,857

12.98

 

 35 - 49

11,194

37.67

 

 45+

14,775

49.71

 

 55+

7,052

23.73

 

 65+

2,238

7.53

HH Income

 $ 0 - 24999

1,865

6.27

 

 $ 25000 - 49999

6,060

20.39

 

 $ 50000 - 74999

7,535

25.35

 

 $ 75000 - 99999

5,534

18.62

 

 $ 100000 - 149999

4,947

16.65

 

 $ 150000+

3,253

10.94

 

 No Response

527

1.77

Source:  Nielsen//NetRatings NetView

Data on the Web Media Industry / Computing and Technology Segment

Week ending July 24, 2005 US, Home and Work                       

Top 20 Advertisers

 

Impressions (000)

Share of all
Impressions

CNET Networks, Inc.

10,659

64.4%

WUGNET

1,508

9.1%

United Business Media PLC

1,073

6.5%

LeadCart.com

916

5.5%

Ziff Davis Media Inc.

525

3.2%

Microsoft Corporation

455

2.8%

IDG Partners

306

1.8%

Bravenet

243

1.5%

Developer Shed, Inc

215

1.3%

Dow Jones & Company, Inc.

126

0.8%

Jupitermedia Corporation

103

0.6%

Intel Corporation

86

0.5%

Oracle Corporation

65

0.4%

Geeks On Call America, Inc.

43

0.3%

VA Software Corporation

35

0.2%

Bitpipe Inc.

32

0.2%

iHollywood Forum, Inc.

25

0.2%

Ampira/FortuneCity.com, Inc.

23

0.1%

International Data Group

22

0.1%

Nokia Corporation

13

0.1%

Total

16,544

100.0%

Source: Nielsen//NetRatings AdRelevance

 

Top Ad Sizes

 

Impressions (000)

Share of all Impressions

Non-standard

10,670

64.5%

Button #2

2,017

12.2%

Full banner

1,325

8.0%

Button #1

1,232

7.4%

Leader Board

534

3.2%

Large rectangle

211

1.3%

Wide skyscraper

140

0.8%

Square button

100

0.6%

Square

100

0.6%

Medium rectangle

98

0.6%

Micro bar

46

0.3%

Vertical banner

30

0.2%

Skyscraper

27

0.2%

Vertical rectangle

11

0.1%

Unspecified

3

0.0%

Source: Nielsen//NetRatings AdRelevance

 

Ad Delivery Types

 

Impressions (000)

Share of all Impressions

Inline

16,528

99.9%

Pop-Under

15

0.1%

Pop-Up

1

0.0%

Total

16,544

100.0%

Source: Nielsen//NetRatings AdRelevance

 

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