A deeper look at consumers who go to electronic news locations, the major advertisers and the kinds and technologies of the ads
Top Online Computer and Consumer Electronics News Destinations | ||
| Unique Audience (000) | Active Reach (%) |
CNET | 5,434 | 4.34 |
AOL Computers & Electronics | 1,570 | 1.25 |
IDG Communications | 1,330 | 1.06 |
Ziff Davis Media | 1,102 | 0.88 |
ZDNet | 965 | 0.77 |
.mac | 935 | 0.75 |
Source: Nielsen//NetRatings NetView |
Demographic Data for Computer and Consumer Electronics News Category Month of June 2005 US, Home and Work | |||
| Target | Unique Audience (000) | Audience Composition (%) |
Total |
| 29,720 | 100 |
Male |
| 18,858 | 63.45 |
Female |
| 10,862 | 36.55 |
Age | 2 - 11 | 326 | 1.1 |
| 12 - 17 | 2,080 | 7 |
| 18 - 24 | 1,298 | 4.37 |
| 25 - 34 | 3,857 | 12.98 |
| 35 - 49 | 11,194 | 37.67 |
| 45+ | 14,775 | 49.71 |
| 55+ | 7,052 | 23.73 |
| 65+ | 2,238 | 7.53 |
HH Income | $ 0 - 24999 | 1,865 | 6.27 |
| $ 25000 - 49999 | 6,060 | 20.39 |
| $ 50000 - 74999 | 7,535 | 25.35 |
| $ 75000 - 99999 | 5,534 | 18.62 |
| $ 100000 - 149999 | 4,947 | 16.65 |
| $ 150000+ | 3,253 | 10.94 |
| No Response | 527 | 1.77 |
Source: Nielsen//NetRatings NetView |
Data on the Web Media Industry / Computing and Technology Segment
Week ending July 24, 2005 US, Home and Work
Top 20 Advertisers | ||
| Impressions (000) | Share of all |
CNET Networks, Inc. | 10,659 | 64.4% |
WUGNET | 1,508 | 9.1% |
United Business Media PLC | 1,073 | 6.5% |
LeadCart.com | 916 | 5.5% |
Ziff Davis Media Inc. | 525 | 3.2% |
Microsoft Corporation | 455 | 2.8% |
IDG Partners | 306 | 1.8% |
Bravenet | 243 | 1.5% |
Developer Shed, Inc | 215 | 1.3% |
Dow Jones & Company, Inc. | 126 | 0.8% |
Jupitermedia Corporation | 103 | 0.6% |
Intel Corporation | 86 | 0.5% |
Oracle Corporation | 65 | 0.4% |
Geeks On Call America, Inc. | 43 | 0.3% |
VA Software Corporation | 35 | 0.2% |
Bitpipe Inc. | 32 | 0.2% |
iHollywood Forum, Inc. | 25 | 0.2% |
Ampira/FortuneCity.com, Inc. | 23 | 0.1% |
International Data Group | 22 | 0.1% |
Nokia Corporation | 13 | 0.1% |
Total | 16,544 | 100.0% |
Source: Nielsen//NetRatings AdRelevance |
Top Ad Sizes | ||
| Impressions (000) | Share of all Impressions |
Non-standard | 10,670 | 64.5% |
Button #2 | 2,017 | 12.2% |
Full banner | 1,325 | 8.0% |
Button #1 | 1,232 | 7.4% |
Leader Board | 534 | 3.2% |
Large rectangle | 211 | 1.3% |
Wide skyscraper | 140 | 0.8% |
Square button | 100 | 0.6% |
Square | 100 | 0.6% |
Medium rectangle | 98 | 0.6% |
Micro bar | 46 | 0.3% |
Vertical banner | 30 | 0.2% |
Skyscraper | 27 | 0.2% |
Vertical rectangle | 11 | 0.1% |
Unspecified | 3 | 0.0% |
Source: Nielsen//NetRatings AdRelevance |
Ad Delivery Types | ||
| Impressions (000) | Share of all Impressions |
Inline | 16,528 | 99.9% |
Pop-Under | 15 | 0.1% |
Pop-Up | 1 | 0.0% |
Total | 16,544 | 100.0% |
Source: Nielsen//NetRatings AdRelevance |