A fan-targeted magazine for the University of Texas football team is being held up as a groundbreaking way to market to a niche audience on the Web. The university, with the help of Host
Communications, Lexington, Ky., has produced what is believed to be the first Internet-based video magazine. The Texas V-Mag will chronicle the 2005 Longhorns season.
Read the whole story at Adage.com, August 15, 2005 »
