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Burger King Blatantly Trolls McDonald's In Sweden

  • Fortune, Monday, February 4, 2019 3:29 PM
Due to a recent European trademark ruling depriving McDonald’s of the Big Mac trademark across the EU, Burger King can now advertise the “Burger Big Mac Wished It Was” burger with no legal repercussions. In a spoof ad, Burger King Sweden showed a restaurant menu offering the burger alongside a selection including “Like a Big Mac, But Actually Big,” “Kind of Like a Big Mac But Juicier and Tastier,” and “Big Mac-ish But Flame-Grilled of Course,” according to Fortune.

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