Mountain Dew is teaming up with international disaster support group Team Rubicon to spread the word about its efforts, and is bringing Dale Earnhardt Jr. along for assistance. Team Rubicon is a
non-government organization founded by two U.S. Marines, William McNulty and Jacob "Jake" Wood. The partnership includes a $1 million donation and a multimedia campaign, including a dedicated TV
spot, digital, social media, POP, products and presence at the Daytona 500.
Read the whole story at New York Sports Journalism »