The plus-size era is over before it began, according to Retail Dive. Replacing it is a new standard: inclusive sizing. Retailers that
haven't woken up to those changes risk losing billions in sales. One-third of female consumers identify as plus-sized, according to NPD Group's Consumer Tracking Service. "So many women cannot
purchase fashion because it's not available to them," Shawn Grain Carter, professor of fashion business management at The Fashion Institute of Technology, told Retail Dive. "It's another
reason why you will see aspirational customers reach for handbags and shoes from haute couture houses because they're easier to purchase.”
advertisement
advertisement
Read the whole story at Retail Dive »
