Agency AKQA Tuesday announced the hire of Mauro Alencar, formerly the executive creative director of Vancouver-based shop Blast Radius, to head up their projects for the first-party launch titles for
Microsoft's Xbox 360. AKQA will be creating holiday campaigns for several titles, including "Project Gotham Racing 3," "Kameo: Elements of Power," and the anticipated "Perfect Dark Zero," the sequel
to game design firm Rare's hit first-person shooter, "Perfect Dark."
--Shankar Gupta
