- Warc, Monday, March 11, 2019 12:12 PM
"DTC brands are changing traditional consumer-brand dynamics and forcing creative agencies and legacy brands to re-evaluate how they operate, but each side can usefully learn from the other,"
according to WARC
. For example, DTC's brands' "clever use of digital infrastructure to grow fast and connect directly to customers doesn’t necessarily help with longer-term brand
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