Around the Net

D2C, Legacy Brands Can Learn From Each Other

  • Warc, Monday, March 11, 2019 12:12 PM
"DTC brands are changing traditional consumer-brand dynamics and forcing creative agencies and legacy brands to re-evaluate how they operate, but each side can usefully learn from the other," according to WARC. For example, DTC's brands' "clever use of digital infrastructure to grow fast and connect directly to customers doesn’t necessarily help with longer-term brand building."

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