- Warc, Monday, March 11, 2019 12:12 PM
"DTC brands are changing traditional consumer-brand dynamics and forcing creative agencies and legacy brands to re-evaluate how they operate, but each side can usefully learn from the other,"
according to
WARC. For example, DTC's brands' "clever use of digital infrastructure to grow fast and connect directly to customers doesn’t necessarily help with longer-term brand
building."
Read the whole story at Warc »
