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Millennials Prefer Target To Victoria's Secret

Angels aside, Victoria’s Secret could be on its way out.  Women, especially millennials, are much more likely to buy from Target than from Victoria’s Secret when they’re searching for intimates and sleepwear, according to research from CivicScience. While Victoria’s Secret is still the most dominant lingerie on the market, it has been on the decline, both in terms of its sales and in terms of enthusiasm for the brand, according to Fast Company. Its most recent annual fashion show received its lowest ratings ever.

Read the whole story at Fast Company »

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