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Levi Strauss Expanding Offerings

Even a stalwart brand like Levi Strauss & Co. knows when it’s time to evolve. In the 1980s competition from brands like Calvin Klein and Gap took thunder away from the jeans company. “Fashion shifted away from denim, to khakis in the 1990s and more recently to athleisure’s mix of workout gear and casual clothing, adding to its woes,” according to Bloomberg Businessweek. “Now the company synonymous with pants says it’s found a strategy to revive its past glory: tops.”

Read the whole story at Bloomberg Businessweek »

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